Annemarie Torcivia - RE/MAX  Trinity



Posted by Annemarie Torcivia on 6/25/2018

Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!





Posted by Annemarie Torcivia on 6/4/2018

 When it comes to the marketability of your house, appearances are everything! If your house is up for sale or you have plans to put it on the market soon, there are a lot of details you need to attend to before prospects stop by.

Although it's difficult to make a lived-in house look immaculate all the time, the closer you can come to that high standard, the better! Whether they're actively looking for signs of cleanliness or just noticing it subconsciously, the overall condition of your home can and does make an indelible impression on prospective buyers.

The reason "curb appeal" is emphasized so strongly by real estate agents is that the initial impression you make on house hunters can impact the amount of time your property stays on the market. That's especially true in "drive by" situations in which prospects quickly check out your house from the street and make a snap judgement about whether or not they like what they see. If your house and yard look appealing to them, then they may follow up with either the listing agent or their buyers' agent. On the other hand, if there's peeling paint visible, an aging roof, or weeds growing out of cracks in the driveway, they'll probably drive on and continue their search elsewhere. As you can imagine, there's a lot riding on curb appeal, so it pays to keep your lawn looking manicured and other landscaping features well maintained.

Once prospects are inside your home, they're going to notice everything from scuffed walls and cluttered furniture to the smell of toast you burned that morning or greasy cooking odors. Pet odors can also be a major turnoff for many prospective buyers, especially if they're not dog or cat fans to begin with! A worst-case-scenario, of course, is to have a last-minute pet accident happen on the floor when prospects are touring the house. That's not just a hypothetical situation; it occurs more often than you might think. To prevent that potential "disaster," some home sellers make arrangements with friends, relatives, or pet daycare services to have their dogs or cats taken care of outside of the house when tours are scheduled. While that's not always practical or even possible, it can make a big difference in the impression your home makes on potential buyers.

The bottom line when it comes to effective home staging is that people are going to notice "the good, the bad, and the ugly." Your objective, of course, is to do everything possible to diminish the negatives and accentuate the positives. Your real estate agent can be an indispensable resource for providing you with the unvarnished truth about what needs to be repaired or cosmetically improved to present the best possible image of your home to the public.





Posted by Annemarie Torcivia on 5/28/2018

If your house is on the market or you're preparing to put it up for sale, you probably feel like you have 101 things to do!

Fortunately, the list is much smaller than that and you can enlist the help of a real estate agent to handle many of the details.

To increase your chances for a fast sale, your agent will offer you suggestions on ways to enhance the eye appeal and curb appeal of your home. Although many of the things they point out may seem minor and superficial, the cumulative effect they'll have on the marketability of your home could be significant.

Minor flaws will be noticed by potential buyers and could easily give them the impression that your home hasn't been updated, properly maintained, and well taken care of. While that may not be true, remember that presentation is everything. And, if I may slip in one more old, but true cliché: "You don't get a second chance to make a good first impression!" That is as true in real estate sales as it is in making sure you're breath is fresh!

With that in mind, here's a list of some of the relatively inexpensive improvements you can make that will help you favorably impress prospective home buyers.

  • There are a lot of cheap or relatively inexpensive repairs you can make, such as repairing and painting over damaged walls, oiling squeaky hinges, and replacing cracked windows and bathroom tiles. Toilets that run and faucets that leak are other examples of minor problems that can make a bad impression on potential buyers.
  • Lighting, both natural and artificial, sets the mood in a room and can have an impact on how people perceive your home. It's usually advisable to let in as much natural light as possible and increase the wattage of lightbulbs in dark rooms and hallways. On the other hand, harsh lightening can also make an unfavorable impression, so it's necessary to find the perfect balance between glaring and dreary lighting. Most real estate agents are attuned to minor (or major) changes that need to be made to elements like lighting, décor, and furniture arrangement.
  • Avoid the appearance of clutter, disorganization, and chaos in any part of your home! This would apply to everything from closets and cabinets to counter-tops, desks, and bedroom dressers. If your basement or attic is a "disaster area," that could reflect negatively on you and the attractiveness of your home. A good, general rule-of-thumb for controlling clutter is "less is more."
  • Be prepared to do at least a little painting and a lot of cleaning to prepare your house for successful showings. A certain amount of landscaping and lawn care is also necessary, with tasks such as mowing, pruning, and weeding at the top of the list.
Although there are a lot of things to keep in mind when staging and preparing your home for a fast sale, the best way to start out is with a list of priorities and the advice of a seasoned real estate agent.